Treats all round

Using the product to spell out the offer, we turned what could have been a boring pricing structure brief into something much more fun and engaging.

  • Role Creative copywriter | dog biscuit arranger
  • For Pedigree
  • Date 2010
  • Type Print | POS

Hero image – press ad

Press ads

eCRM

Phase 2 – press ad

In store FSDU

To communicate Pedigree’s new pricing structure, we built our campaign out of treats. Completely off brand but stacks of fun, it captured the sentiment of the brief perfectly and won the client over in a flash. Our value-led messaging was quirky, unexpected and packed with emotional ‘treat’ cues, making it hard to resist treating your dog.
Phase 2 of this campaign introduced ‘Treat of the Week’ – a weekly money-saver, available in store. Customers were notified via eCRM and press ads.