Hero image – press ad
Press ads
eCRM
Phase 2 – press ad
In store FSDU
To communicate Pedigree’s new pricing structure, we built our campaign out of treats. Completely off brand but stacks of fun, it captured the sentiment of the brief perfectly and won the client over in a flash. Our value-led messaging was quirky, unexpected and packed with emotional ‘treat’ cues, making it hard to resist treating your dog.
Phase 2 of this campaign introduced ‘Treat of the Week’ – a weekly money-saver, available in store. Customers were notified via eCRM and press ads.